Ya'akov "Kobi" Shimoni, an Israeli rapper and record producer, was born November 13, 1979, and is generally known by his stage name Subliminal.
Subliminal was born in Tel Aviv, Israel to a Persian Jewish mother and Tunisian Jewish father. Subliminal started performing music at age 12, and at age 15 met Yoav Eliasi. The two quickly became friends as a result of their mutual love of hip-hop.
In 1995 the two began performing in Israeli clubs geared toward a hip-hop audience, wearing baggy clothes and gold chains. They quickly developed a following among the nation's youth, and soon